Other more nuanced and subtle factors may also be contributing to the upward spike in the number of pedestrian-related deaths. Drivers are anxious, angry, and aggressive – a study published in 2022 revealed that 80% of those surveyed reported an uptick in “shouting, cursing or making rude gestures,” and seeing more driver-related hostility than prior to the COVID‑19 pandemic.15
Bigger and Heavier Vehicles Not Helping
In 1975, cars (sedans and wagons) comprised 81% of U.S. vehicle production, compared with 19% for cars. In 2020, cars made up 31% of vehicle production, with the balance coming from car-based SUVs (13%), truck-based SUVs (39%), pickup trucks (14%) and minivans (3%).16 In short, the average vehicle size has grown significantly along with the increase in pedestrian deaths.17 This is no great surprise, in light of a 1990s study revealing that light trucks were twice as likely to injure pedestrians as a car, especially at low speed.18
Beyond size and weight, another key variable – high front end height – is particularly culpable for the higher pedestrian death rate linked to large vehicles, with a 10 cm increase in the front-end height of a vehicle raising the risk of pedestrian death by 22%.19 Further, women, children, the elderly, and minorities face the greatest safety risk from these larger vehicles.20 Finally, limiting vehicle hood height to 49.2 inches would save a number of lives equal to 7% of annual pedestrian deaths.21
Solutions
Because 75% of fatal pedestrian crashes occur at a mid-block crossings, states and communities are reducing the risk by installing crosswalks, hybrid beacons and other infrastructure improvements at mid-block crossings.22 These improvements include the concept of a “complete street” that addresses all users through enhancements such as median islands, modified travel lanes, and streetscape / landscape treatments.23
Increased enforcement could play a role as well, a response for which consensus might readily be reached. At issue, however, is the best means to achieve that, and whether speed and red-light cameras should play more prominent roles. As of 2023, 18 states and the District of Columbia have made speed cameras legal, and 22 states have authorized red-light cameras.24 However, eight states have moved to outlaw both, with opponents arguing that the devices shift the burden of proving driver identity onto the driver themselves.25
And what about smartphone-caused distraction? Currently, there is no definitive database that records the number of crashes or fatalities caused by cellphone distraction, creating as a consequence an underreported and worsening problem.26 Given this, some are calling for leveraging existing phone technology to connect the time of a car crash and the manner in which the driver was using the phone at the time, adding that tracking and surveillance technology typically used for marketing, measuring steps and other functions makes such an approach possible.27 Others suggest using roadside cameras to help identify phone-distracted drivers and alert nearby police officers.28
That brings us to the vehicles themselves. It’s dubious that Americans’ affection for large SUVs and trucks will cool in coming years; however, regulatory changes may make them more pedestrian friendly, as seen by the announcement last month from the National Highway Traffic and Safety Administration (NHTSA) that starting in 2029, all new cars and trucks sold in the U.S. must have automatic braking sensors that engage braking systems to avoid a collision when a driver fails to do so, including the ability to detect pedestrians.29
Impact on Insurers
The rise in pedestrian deaths represents an admittedly small slice of the staggering auto loss costs that continue to plague insurers. However, these cases carry outsized potential for large jury awards and policy-limit settlements, given the sympathy generated by such tragic accidents and the adverse liability issues that are often in play.
The popularity of large vehicles will likely continue, driven by consumer preferences. However, potential exists to reduce risk through regulation of the height and shape at the leading edge of the hood, as reflected in a recent study by the Insurance Institute for Highway Safety (IIHS). It found that taller vehicles, defined as those with a hood leading edge more than 35 inches off the ground posed more danger to pedestrians because they tended to cause more severe head injuries.30 Relatedly, vehicles taller than 35 inches with vertical front ends were more dangerous than those with sloped ones because they caused more frequent torso and hip injuries.31 Despite this data, the NHTSA appears to have no plans to regulate hood heights in the immediate future.32
In the meantime, the abolition of “right turn on red” laws in large cities, which advocates assert would greatly enhance pedestrian safety, may be more promising and potentially easier to implement.33 While no recent or national data supports that assertion, Washington, D.C. will ban “right turn on red” in 2025, with Chicago contemplating a similar move.34 Others are suggesting that banning left turns entirely in large cities would drastically reduce accidents at intersections and could be done with no changes to infrastructure, other than modifying or changing signs.35
Conclusion
In the end, reducing pedestrian deaths will require a mix of changed behavior, technological improvements, and infrastructure improvements.
In the meantime, we would be well served to remember what Sgt. Phil Esterhaus said during police roll call each week during the celebrated 1980s television drama “Hill Street Blues”: “Let’s be careful out there.”